i’ve always loved running in cotton.

it breathes, it feels honest. yet no one made a tee heavy enough to hold its shape and tough enough to be sweated through, over and over.

so i started another brand: 100 % premium cotton, two colours, graphics that capture the flow-state. a shirt for hard intervals and the slow loops that clear your head.

Nothing fancy performance elements, just t-shirts that you can wear on and off the run.